Dashboard
Lee Entertainment — Command Centre
2026 Revenue Goal
$0
of $150,000
0%
$0$37,500$75,000$112,500$150,000
✎ Click to update revenue
Weddings Booked
0
2026 season
✎ Click to update
Corporate Events
0
2026 season
✎ Click to update
Private Events
0
2026 season
✎ Click to update
Financial Tracker
Open Google Sheets
Christian's Tracker
Open Google Sheets
Gear Inventory
Open Google Sheets
DJEP Portal
Client management
Booking Calendar
Weddings & private
Google Reviews
Lee Entertainment
Phase 1 — Active Priorities
1
Load all 26 email templates into DJEP — configure triggers when ready ✅
2
Write Isaac's 90-Day Marketing Brief — give him clear direction and KPIs
3
Build client welcome kit — eliminate the silence gap between booking and 6-month check-in
4
Create client-facing pricing guide — reduce back-and-forth on every sales call
5
Build Abraham's Event Day SOP — document what you already know
Wedding Inquiry Sequence
4 templates
Template 01
Initial Response
First reply to a wedding inquiry. Warm, professional. Includes booking calendar link.
Template 02
Day 3 Follow-Up
Three-day follow-up for unresponsive leads. Value-add approach, no pressure.
Template 03
Day 7 Follow-Up
Final follow-up before graceful close. Creates urgency without desperation.
Template 04
Graceful Close
Day 14 close. Ends the sequence with dignity while leaving the door open.
Wedding Show Lead Sequence
4 templates
Template 05
Initial Follow-Up
First contact with wedding show leads. High energy, personal, immediate value.
Template 06
Day 4 Value Email
"7 Questions to Ask Your DJ" checklist. Positions Lee Entertainment as the authority.
Template 06C
Day 21 Final Close
Final touchpoint for wedding show leads. Last chance before archive.
Corporate Event Sequence
5 templates
Template 07A
Past Client Holiday Outreach
Re-engagement for past corporate clients ahead of holiday season.
Template 07B
Inquiry Response
First response to corporate inquiries. Professional, efficient, ROI-focused.
Template 07E
Day 10 Close
Final corporate sequence email. Clean close, preserves the relationship.
Private Event
1 template
Template 08
Inquiry Response
Response to private event inquiries — birthdays, anniversaries, parties. Celebratory and personal.
Post-Booking Client Journey
10 templates
Template 09
Not Available Response
Handles date conflicts with dignity. Maintains relationship for future booking.
Template 10
Post-Consultation Proposal
Formal proposal sent after a discovery call. The closing document.
Template 10B
Proposal 48-Hour Follow-Up
Gentle nudge 48 hours after proposal. Keeps momentum without pressure.
Template 11
Booking Confirmation
Confirms the booking is locked. Sets expectations for what comes next.
Template 12
Planning Check-In (6 Months)
Reconnects 6 months before the event. Starts detailed planning conversation.
Template 13
Final Balance Due (60 Days)
Balance reminder 60 days out. Professional, never awkward.
Template 14
Final Confirmation (2 Weeks)
Two-week check-in. Confirms all details, sets the final timeline.
Template 15
Day-Before Reassurance
Sent the day before. Eliminates client anxiety. Builds final-day confidence.
Template 16
Post-Event Thank You
Sent after the event. Warm, personal, includes Google Review request.
Template 17
Referral Request (Day 30)
30 days post-event referral ask. Turns happy clients into lead sources.
Brand Guides
Word Document
Master Brand Guide
Complete brand system — colours, typography, voice, tone, and visual identity standards.
Word Document
Communication System
Brand voice guidelines, tone by context, and messaging frameworks for all client types.
Word Document
Performance Standard
Service excellence standards, day-of protocols, and quality benchmarks for all events.
Word Document
Team Section
Team bios, roles, and collaboration standards for all Lee Entertainment personnel.
Marketing & Operations Briefs
Word Document + HTML
Content Production Guide
8 Reel templates with shot lists, captions, editing directions and hooks. 4 YouTube video guides with intro scripts and SEO tags. Editing standards and 6 AI prompts to generate ideas instantly.
Excel Tracker
Content Calendar — April to June 2026
Month-by-month posting schedule for April, May, June. Every post planned with pillar, format, hook, platform, visuals needed and status tracker. Content Bank and AI Prompt quick reference included.
Word Document
Social Media Content System
Full platform strategy for Instagram, TikTok, YouTube and Facebook. 5 content pillars, weekly calendar, caption templates, hashtag strategy, and 90-day launch plan.
Word Document
Isaac Justesen — 90-Day Website & SEO Brief
April–June 2026. Role scope, target keywords, monthly tasks, KPIs, reporting requirements, and tools needed.
Word Document
Client Welcome Kit — Master Document
Full branded welcome kit with timeline, music planning, payment schedule, FAQ, and vendor referral cards. Fill in vendor names before sending.
Word Document
Vendor Directory — Full Reference
36 vendors across 10 categories. Luxury flagged. Instagram collaboration targets highlighted. Missing details marked for manual entry.
Excel Tracker
Vendor Directory — CRM Tracker
All 36 vendors in a sortable, filterable spreadsheet. Add Name, Phone, Email, Instagram, Address, City, Notes. Ongoing list — add new vendors anytime.
Word Document
Wedding Show Prep Kit — Cake & Champagne April 19
Complete booth strategy, show-only offer, Christian's role sheet, 4-week checklist, paper lead sheet, and post-show follow-up plan.
Word Document
Event Day SOP — Abraham Lee
Abraham's full wedding day protocol — 10 phases from night-before prep through post-event tasks. Ceremony, reception, cameras, vendor check-in, pack down.
Word Document
Event Day SOP — Collaborators
Standard event day operating protocol for Dfresh Musik and DJ SUAR3Z. Covers all Lee Entertainment events. Includes non-negotiable standards.
Client Welcome Kit — DJEP HTML Versions
HTML / DJEP
Welcome Kit — Abraham Lee
Signed by Abraham Lee (DJ Abe Lee). Use when Abraham is the performing DJ.
HTML / DJEP
Welcome Kit — Dfresh Musik
Signed by Daley Albert (Dfresh Musik). Use when Dfresh is the performing DJ.
HTML / DJEP
Welcome Kit — DJ SUAR3Z
Signed by Katherine Suarez (DJ SUAR3Z). Use when DJ SUAR3Z is the performing DJ.
HTML / DJEP
2026 Pricing Guide — DJEP Email
Client-facing pricing guide formatted as a professional email. Send to any inquiry asking about rates. All packages, all prices.
Contracts & Agreements
Word Document
Isaac Justesen — Partnership
10% monthly net + $100/event. Three-gate milestone bonus. 12-month non-compete.
Word Document
Christian Orlowski — Service Agreement
$100/event Feb–May, $200/event Jun+. Van run +$50. Admin bonus 2%.
Word Document
DJ Collaborator Agreement — Universal
Weddings: gross − $600 − $100 Isaac. Other: 75% gross − $100 Isaac. $100 review bonus.
Word Document
Julia & Laurence — Band Agreement
Standard $1,200 / Peak $1,400 (Jun–Sep or under 30 days). Mandatory pre-wedding Google Meet.
Financial Tracker
Master business tracker. Events, revenue, expenses, collaborator payments, Isaac commissions, mileage, and tax summary. 5,480 formulas, zero errors.
Open in Google Sheets →
Christian's Personal Tracker
Christian Orlowski's tracker. Auto-syncs events from the main tracker via IMPORTRANGE. Tracks van runs, admin hours, weekly reports, and calculates pay automatically.
Open in Google Sheets →
Gear Inventory
Complete equipment inventory. 107 items sorted by condition and pricing status. 50 blank rows for additions. Van Load Checklist with 20 standard items.
Open in Google Sheets →
Founder & Lead DJ
Abraham Lee
DJ Abe Lee
Email: abraham@leeentertainment.ca
Also: abraham@victoriahomes.com
Manages all operations, event bookings, financial tracking, and team leadership.
Also: abraham@victoriahomes.com
Manages all operations, event bookings, financial tracking, and team leadership.
Active
Marketing & Growth Partner
Isaac Justesen
Marketing Partner
Pay: 10% monthly net profit + $100/collaborator event
Bonus: Three-gate milestone structure
Non-compete: 12 months, Vancouver Island
Exclusions: NYE and charity events
Bonus: Three-gate milestone structure
Non-compete: 12 months, Vancouver Island
Exclusions: NYE and charity events
Active — Contract Signed
Executive Assistant & Content Creator in Training
Christian Orlowski
Lake Cowichan, BC
Start: February 2026
Pay: $100/event Feb–May → $200/event Jun+
Van Run Bonus: +$50 per completed checklist
Admin Bonus: 2% monthly net (3+ sessions × 3+ hrs/wk)
2027: Content creation at $800/package
Pay: $100/event Feb–May → $200/event Jun+
Van Run Bonus: +$50 per completed checklist
Admin Bonus: 2% monthly net (3+ sessions × 3+ hrs/wk)
2027: Content creation at $800/package
Active — Contract Signed
DJ Collaborator
Dfresh Musik
Daley Albert
Wedding Pay: Gross − $600 deposit − $100 Isaac
Other Events: 75% Gross − $100 Isaac
Review Bonus: $100 per 5-star Google Review
Other Events: 75% Gross − $100 Isaac
Review Bonus: $100 per 5-star Google Review
Active — Contract Signed
DJ Collaborator
DJ SUAR3Z
Katherine Suarez
Wedding Pay: Gross − $600 deposit − $100 Isaac
Other Events: 75% Gross − $100 Isaac
Review Bonus: $100 per 5-star Google Review
Other Events: 75% Gross − $100 Isaac
Review Bonus: $100 per 5-star Google Review
Active — Contract Signed
Live Band — DJ + Live Band Package
Julia & Laurence
+ Ino (drummer, managed by J&L)
Standard: $1,200 | Peak: $1,400
Package Client Price: $4,000
Requirement: Mandatory pre-wedding Google Meet
Package Client Price: $4,000
Requirement: Mandatory pre-wedding Google Meet
Active — Contract Signed
📅
🏢
🌐
⭐
💻
Calendar — Weddings & Private
Standard booking calendar. In all wedding & private event templates.
calendar.app.google/5Dv2sAaLACXKwuBx5
Calendar — Corporate Only
Separate corporate calendar. Templates 07A and 07B only.
calendar.app.google/5Mz3ozwGi5ebAcjY7
DJEP Client Portal
All client contracts, payments, and event management.
vancouverislanddj.com/clients/home.asp
Google Reviews
Share with clients after every event for 5-star review requests.
Google Business Reviews
Lee Entertainment Website
Main public website hosted on Wix.
vancouverislanddj.com
💳
Payment — Interac e-Transfer
All payments via Interac e-Transfer.
abraham@leeentertainment.ca — Click to copy
01
Brand Identity
Brand Name
Lee Entertainment
DJ Abe Lee
The parent brand is Lee Entertainment. The performer brand is DJ Abe Lee. Use Lee Entertainment for all business communications. Use DJ Abe Lee in performance and marketing contexts.
Brand Positioning
"The premium DJ and entertainment company for Vancouver Island's most significant events."
Lee Entertainment operates at the intersection of professionalism and warmth. We are not the cheapest option — we are the right option for clients who understand that their event deserves the best.
Primary Logo — Full
Full logo with LE monogram + headphones.
Use for all primary brand placements.
Use for all primary brand placements.
Secondary Logo — Icon Only
Headphones mark without text.
Use for social media, avatars, and icons.
Use for social media, avatars, and icons.
Logo Usage Rules
✓ Use full logo on white or light backgrounds
✓ Use icon-only for social profiles & avatars
✓ Always maintain clear space around logo
✓ Gold and black tones are the only colours
✗ Never stretch or distort the logo
✗ Never place on busy or dark backgrounds
✗ Never change any colours in the logo
✗ Never use low-resolution versions
✓ Use icon-only for social profiles & avatars
✓ Always maintain clear space around logo
✓ Gold and black tones are the only colours
✗ Never stretch or distort the logo
✗ Never place on busy or dark backgrounds
✗ Never change any colours in the logo
✗ Never use low-resolution versions
02
Colour Palette
Click any swatch to copy hex
Primary Colours
Gold Family
Always use gold tones in gradients from Shadow → Primary → Highlight
Neutrals
Functional Colours
✓ Correct Usage
Deep Noir background + Prestige Gold accents
Champagne body text on dark backgrounds
Ivory Linen for email template backgrounds
Gold gradients: Shadow → Primary → Highlight
Single gold element per section for hierarchy
Champagne body text on dark backgrounds
Ivory Linen for email template backgrounds
Gold gradients: Shadow → Primary → Highlight
Single gold element per section for hierarchy
✗ Never Do This
Pure white (#FFFFFF) — always use Champagne
Pure black (#000000) — always use Deep Noir
Multiple competing gold elements in one section
Gold on gold or ivory on ivory combinations
Colours from outside this palette
Pure black (#000000) — always use Deep Noir
Multiple competing gold elements in one section
Gold on gold or ivory on ivory combinations
Colours from outside this palette
03
Typography
Type Scale in Use
Page Title
Cormorant Garamond 300 · 52px · Page-level headlines only
Section Heading
Cormorant Garamond 400 · 32px · Major section titles
Card Title / Sub-heading
Cormorant Garamond 500 · 22px · Card and component titles
SECTION LABEL / EYEBROW
Raleway 800 · 9–11px · 0.4em letter-spacing · ALL CAPS · Gold colour
Body text. Warm and readable. Used for all descriptive content, email bodies, and paragraph text throughout every Lee Entertainment communication.
Source Sans 3 400 · 14–15px · 1.7 line-height · Champagne colour
Caption text. Used for metadata, timestamps, and secondary information.
Source Sans 3 300 · 11px · Soft Gray colour
04
Brand Voice & Tone
"Every word Lee Entertainment writes should feel like it came from a trusted professional who also genuinely cares."
Brand Voice Foundation
🎯
Confident
We know our craft. We don't apologise for our pricing or our standards.
🤝
Warm
We genuinely care about every client's event. This comes through in every word.
✂️
Precise
Every sentence earns its place. We don't waste words or the client's time.
🌟
Elevated
We write like a premium brand. Never casual, never corporate-stiff.
🧭
Trustworthy
We make it easy to trust us with the most important day of someone's life.
✓ We Write Like This
"Thank you for reaching out — I'd love to be part of your day."
"Here's what sets our approach apart."
"Your date is available. Let's talk."
"I'll follow up Thursday to answer any questions."
"We take care of everything — you just celebrate."
"Here's what sets our approach apart."
"Your date is available. Let's talk."
"I'll follow up Thursday to answer any questions."
"We take care of everything — you just celebrate."
✗ We Never Write Like This
"Hey!! Thanks for the inquiry lol!!"
"We're the best DJs on Vancouver Island!"
"Per my last email..." or overly formal language
Pressure tactics: "This date won't last!"
Desperate follow-ups: "Just checking in again..."
"We're the best DJs on Vancouver Island!"
"Per my last email..." or overly formal language
Pressure tactics: "This date won't last!"
Desperate follow-ups: "Just checking in again..."
Tone By Context
Inquiry
Warm · Excited · Professional · Inviting. Client just reached out — match their energy while elevating it.
Follow-Up
Confident · Value-driven · Patient. Never pushy. Add something useful every time.
Booked Client
Reassuring · Organised · Celebratory. They chose us — make them feel great about that decision.
Corporate
Efficient · Results-oriented · Trustworthy. Decision-makers need fast, clear, professional communication.
05
Image Assets
06
Key Brand References
Contact & Payment
Primary Email: abraham@leeentertainment.ca
Secondary: abraham@victoriahomes.com
Payment: Interac e-Transfer to abraham@leeentertainment.ca
Website: vancouverislanddj.com
Location: Vancouver Island, BC, Canada
Secondary: abraham@victoriahomes.com
Payment: Interac e-Transfer to abraham@leeentertainment.ca
Website: vancouverislanddj.com
Location: Vancouver Island, BC, Canada
Calendar Links
Weddings & Private:
calendar.app.google/5Dv2sAaLACXKwuBx5
Corporate Only:
calendar.app.google/5Mz3ozwGi5ebAcjY7
DJEP E-Signature Tag:
esignaturelink:31272
calendar.app.google/5Dv2sAaLACXKwuBx5
Corporate Only:
calendar.app.google/5Mz3ozwGi5ebAcjY7
DJEP E-Signature Tag:
esignaturelink:31272
🔒
Brand System Status — Locked
All colour, typography, voice, and identity decisions in this guide are finalised and locked. No changes should be made to these standards without deliberate review and approval. Consistency is how Lee Entertainment builds a premium brand over time.